Am I wrong or was there not one mention of a DIY space or venue in this ad for Absolut that is being masqueraded as documentary? Surely those spaces are the heart and soul of what has allowed all of these bands and artists to grow, develop and play to those crucial initial audiences? Someone mentions DIY ethics but there is nothing in that video that highlights the places where that culture exists or is allowed to grow. The only venues shown are bars or venues with bars that sell Absolut. I was wondering why Metropolis was given a special mention at the end and of course after a quick look on the Metropolis site I see Absolut are one of their partners. Again we’re faced with the paradox of constantly being warned of the dangers of drinking and alcohol abuse within the arts while being bombarded with sponsorship and advertising like the video above from Absolut which completely sidesteps a great deal of what goes on within those artistic practices that is not about drinking culture.