“News gathering” is arguably a valid description for the information collecting we all do at work. Employees that are productive are plugged in to what their business leaders are saying, what their customers are doing, and what their peers are producing.
Both employees and consumers get their news from media channels that aren’t that different. For consumers, it’s a choice between newspapers, TV, radio and the web. Employees make similar paper vs. video vs. voice vs. online decisions.
With that perspective, look at the changes the Pew Center has documented in their latest Trends in News Consumption survey:
- More people (39%) now get their news online than from radio (33%) or newspapers (29%).
- Only 23% of people get their news from printed newspapers.
- People under 30 get as much news from social media posts (33%) as from TV (34%).
- Despite these changes, TV remains the prevalent news source (55%). People prefer video!
Consumers have “moved on” from traditional communications methods. Do you think they’re making different choices at work? Not likely.
Corporate communicators, take notice. Gradual shifts in your communications don’t cut it:
- Move your most important corporate information sharing online and on to mobile devices.
- Convert your key messages to videos – the most preferred news delivery method.
- Prepare your infrastructure for continued dramatic changes over time.
Your employees are people first, workers second. The best corporate information tools are the ones they are already choosing at home.